RTMark / The Yes Men / Tactical Media

My tactical media work came out of the same questions that animated Haymarket RIOT: how images and formats manufacture belief. RTMark and The Yes Men made it possible to treat the corporation itself as a medium. A press release, logo, PowerPoint, animation, fake industrial video or official-sounding voice could become a site of intervention.

For The Yes Men, I worked as an animator and media producer on materials that needed to look plausible enough to pass through the real world. The logic was not deception for its own sake, but tactical realism: a fabricated institutional image could reveal the absurdity already embedded in corporate reality.

This phase is central to my work. It is where media art becomes direct action, and where the question of verisimilitude becomes political. The later works in virtual worlds, AR and AI are all related to this period because they continue to ask how a constructed media form enters reality and begins to act there.